P.D.A. [PUBLIC DISPLAY OF AWARENESS]

Giving new light to the term “street art,” these subtle Public Displays of Awareness offer a series of connected and thought-provoking messages on industrial traffic signs installed along the roadsides and immersed in the nature surrounding them. These short punctuated truths are used to guide, awaken and shift your perspective.

This global public art project aims to employ typical methods of industrial road signage to signal its viewers in the most unexpected way, with signs that lend themselves to a different kind of direction. Simplistic language guides viewers toward universal themes of awareness, ancient wisdom, and poignant reminders, inviting a moment of reflection. These mantras offer divine redirection as they provoke an inner dialog within the unassuming passerby.

The beauty of these installations is that it is for everyone: public art in its purist form. Powerful statements using simple language, relevant to all humans placed on bright signs for all to heed. It is the intent that everyone on their unique journeys will have an opportunity to be touched by an unexpected message, with no coincidence. An initiative of this nature not only cultivates inner awareness but also promotes local awareness and appreciation of art in different forms.